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Stuck in an Endless Music Loop? Here’s Four Music Resources for You

Music is a vital element to any video production. It’s the heart and soul of a video. Yet finding good music is often a huge time waster But with music, we tell our audiences what to feel and think when they watch a video.  Music can imply subtext and give contextual meaning to the images on a screen. This technique isn’t only for Hollywood films and shorts. It applies to social videos and corporate messaging as well. Music is more than just “wallpaper,” providing something to listen to in the background of your video. (PSA: If you’re using music this way, please […]

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The Six Challenges of a Single-Person Producer: Moving Faster Than a Big Agency

One of the best benefits that the one-person or small production team offers a business is the flexibility and and lightweight production process. As a single-person or small team, you can easily accommodate production changes and requests, return media assets on a quick time-frame and bring your full creative skills to the project. Your clients love your input, your care during the process and the quality videos you produce for them. You, on the other hand, love your clients and the creative flexibility. But you can’t keep up with all the requested changes. The promised deadlines keep you up late, […]

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When Should You Start Using Video for Marketing?

There’s an old proverb about when is the best time to plant a tree. The best time to plant a tree was twenty years ago. The second best time is now. The answer for when is the best time to begin using video as a part of your marketing strategy? The best time was 10 years ago, when YouTube started taking off. The next best time? Right now, when every single social media platform has options to share video. But why is the past always the best time to start using video? YouTubers who started creating videos back in 2007 […]

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What Are You Really Looking For From An Editor?

In my previous post, I explored the idea of whether or not a cheap editor is probably not the best option for you and your clients. If you have to hand-hold your cheap editor, correct their work, or worse yet, wonder where they went with your project because they’re not responding to your calls and emails, was it really worth their price tag? So if it’s not price you’re worried about but you’re still satisfied, what are you really looking for? Chances are, you’re looking for an editor who has a solid reputation for delivering content that makes an impact, […]

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Can You Really Afford a Cheap Editor?

Let’s face it. You can buy anything cheap these days. And video editing skills to help you on a project is no exception. A quick Google search for “cheap video editors” brings up more than just cheap software. You can hire editors through Fivver, etc. And their price tag of $15-25 an hour for editing services seems like a fantastic deal. It’s easy on your production budget, and you get the work done quickly. Bravo! But is it really a good deal for you and your clients? A single search on Fivver alone brings back hundreds of potential editors for […]

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Forest Fires, 10 videos and $100,000 Fundraising Goal: A Case Study

In late May, Denver nonprofit, CrossPurpose, approached me about a project. They wanted to produce 10 videos in preparation for an approaching fundraising event, the Triple Bypass Bicycle Tour. The Triple Bypass is a 120-mile ride that takes cyclists over three mountain passes: Juniper Pass, Loveland Pass, and Vail Pass.The 120-mile route winds through the Rocky Mountains. It’s a grueling, all-day climb with over 10,000 feet of elevation gain. Many riders wish to give up. But giving up meant quitting on families exiting poverty. CrossPurpose exists to alleviate poverty in Denver. Through intentional community work, they help families exit poverty. […]

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New Book Announcement!

Have you ever stopped mid-project to watch your cuts, then got distracted by watching other people’s video work and wondering, “Man, why doesn’t my video feel like THAT?” Have you ever sat starting at an edit point, wondering why it just felt…off? So much so that you spent twenty minutes wiggling the edit point back and forth on your timeline, finally finding something that felt right but not knowing how you found it? Have you ever wondered how to pack more emotion into your videos? Or wondering how to hook viewers and keep them watching beyond the first thirty-seconds? The […]

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Going From Two Videos a Month to Six: A Case Study

Meet Dave Schlachter… Dave is a professional producer and in-house editor for Bon Secours Health Systems International. From his offices in Baltimore, MD, he oversees regular video work, creating content to showcase BSHSI’s work in communities across the United States. In February, 2017 a backlog of work suddenly caught up with Dave. He had six videos waiting to be cut, all with end-of-the-month deadlines. But as a single editor/producer, he typically finishes two videos a month. These videos often feature a few interviews, b-roll, graphics and music. He could edit three, maybe four videos in a month (if he pulled out all the stops). […]

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Three Situations When You Should Work With An Outside Editor

You’re a video producer. Either you work for yourself, doing video projects for clients from shoot to final edits, or you’re a producer working with a small to mid-sized team, coordinating a team of people to handle all the aspects of video production. You have the whole production process covered in one way or another. So should you ever consider the possibility of working with an outside editor? I say yes! By writing off ever using an outside editor, you cripple your ability to solve these three situations: Situation One: The peaks in your production schedule are almost impossible to […]

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