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Say “YES!” to Vertical Video

You see it all over social media: folks keep taking and posting vertical videos! Sometimes they’re on black square backgrounds, sometimes they’re blown up to fill the frame, and overall they’re UGLY! Among the video community, shooting vertical video is almost a crime. It’s next to impossible to fit into a standard, horizontal frame size without sacrificing a pleasing aesthetic. All our camera gear is oriented for shooting horizontal video. Our TVs and computer monitors are horizontal. Heck, as the wonderful Glove and Boots PSA puts is, “even our eyes are horizontal!” Yes, vertical video in a horizontal world is […]

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7 Things Every Editor Wants Out of an Interview

I’ve been cutting interview-based videos for a decade now. In addition, I have spent hours behind the camera, conducting interviews and filming them. Invariably, whether I shoot it myself or I receive a hard drive full of footage, there’s always a few things I wish I could have: 1). Break it Up Scrubbing through a 25-minute long chunk of footage is tedious. I mean, sure, I do it often, but it takes so much time marking each question, logging timecode of where things are located, and then relocating those same sound bytes later in the edit. Having the interview broken […]

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7 Things You Need for a Stand-Out YouTube Series!

With video ranking higher and higher in search results, now is the time to have video as a part of your marketing strategy. A great place to start is with a YouTube show, where you talk all about your products, business and life. A webshow, or video blog, is format where you regularly create videos and post to your channels. These videos can be anywhere from a few minutes long to over an hour! As you use the regular updates to talk to your audience, you gain credibility and interest in your products, business and life. While it’s possible to […]

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Mark Chu’s Wedding Proposal Surprise

In the middle of September I got an email. A friend was planning to propose to his girlfriend in Portugal and he wanted a special video made during the event to surprise her with later. The shoot involved four people on the ground in Portugal, but the critical piece was getting the footage compiled and editing in short order. Specializing in this, I confidently told my friend that yes, he’d have his video back in one week. As with every project, there were some complications. A key aside to the camera was never shot in Portugal. The audio from the […]

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Five Tips for Finding the Right Music–FAST!

Music can be the heart and soul of any video. Whether it’s something prestigious to convey the importance of the services and products of a corporation, or something silly to highlight the antics of a cat video, music has the power to tell your audience what to FEEL when they watch your video. Few other elements of a video have this much power, and as a result, music selection often takes a long time. It’s the reason why this tongue-in-cheek  pie charts like this one make the rounds in editing circles: After years of cutting, I’ve developed my own little […]

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The Marketing Secret of Las Vegas Casinos

Ever been to Vegas? Yes, I know what happens in Vegas is supposed to stay in Vegas, but I’m gonna break the rule here to share with you the thing the casinos know about effective marketing. Because this is something you need to know too. The National Association of Broadcasters conference was in April this year. I attended to connect with other post-production people, as well as some equipment research for Renegade Digital Post. And you guessed it. It was held in Vegas. The Strip in Las Vegas is a loud, flashy, provocative beast. If you’ve been to Las Vegas […]

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Save Editing Time by Shooting Better Video

As an editor, I get to work with all kinds of footage. Good footage, crummy footage, footage that you swear was shot by a two-year old with an iPhone. As an editor, I can work magic, but it’s only to a point. Starting with good footage saves time fixing bad footage, making up for bad footage, and problem-solving how to use bad footage. Shooting better video is the best thing you can do to also save time in your editing. Shooting better video is the best thing you can do to also save time in your editing. Click To Tweet […]

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The 3 Types of Video to Impact Your Marketing Strategy

Video is big for businesses. Especially as a marketing tool. While anybody can grab their smartphone and shoot a quick video, there’s a difference to just pointing the camera at yourself and talking, versus creating a video that will help you connect with your customers and clients. If you want to give your video marketing strategy a boost, take a moment to learn about the three types of videos you can use to impact YOUR marketing strategy. Learn about the 3 types of video to impact YOUR marketing strategy! Click To Tweet The Demo Video You’ve got a nifty product. […]

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10 Ways to Spend Less Time Editing Footage

Video production, from start to finish, can be long and labor-intensive. And for every hour spent finishing your video, that’s another hour you’re not doing something equally important. Here’s 10 ways to help you speed up your editing process so you can get back out where you want to be: filming! Try these 10 Ways to Spend Less Time Editing Footage! Click To Tweet Try these 10 ways to spend less time editing footage: Plan the edit. What exactly do you have to do to get your video done? Do you need to transcribe an interview or make an animation? […]

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