Music can be the heart and soul of any video. Whether it’s something prestigious to convey the importance of the services and products of a corporation, or something silly to highlight the antics of a cat video, music has the power to tell your audience what to FEEL when they watch your video. Few other elements of a video have this much power, and as a result, music selection often takes a long time. It’s the reason why this tongue-in-cheek pie charts like this one make the rounds in editing circles: After years of cutting, I’ve developed my own little system for finding music quickly. If hunting for the right music has you pulling your hair out and wasting time, use my five handy tips for finding that elusive track fast! 1). Don’t try to find your music before you start cutting. Wait, what? How can one edit if there’s […]
Ever been to Vegas? Yes, I know what happens in Vegas is supposed to stay in Vegas, but I’m gonna break the rule here to share with you the thing the casinos know about effective marketing. Because this is something you need to know too. The National Association of Broadcasters conference was in April this year. I attended to connect with other post-production people, as well as some equipment research for Renegade Digital Post. And you guessed it. It was held in Vegas. The Strip in Las Vegas is a loud, flashy, provocative beast. If you’ve been to Las Vegas and walked the Strip, you know what I mean. It’s lights, music, cars, advertisements, buskers, hustlers, and an ever-moving morass of humans shoving their way down Las Vegas Boulevard. During the day, it’s tolerable. At night, it’s deafening. Each casino tries to position itself on the Strip as “The Place […]
As an editor, I get to work with all kinds of footage. Good footage, crummy footage, footage that you swear was shot by a two-year old with an iPhone. As an editor, I can work magic, but it’s only to a point. Starting with good footage saves time fixing bad footage, making up for bad footage, and problem-solving how to use bad footage. Shooting better video is the best thing you can do to also save time in your editing. Shooting better video is the best thing you can do to also save time in your editing. Click To Tweet Here are three great ways to shoot better videos: 1. Get the best sound possible. Seriously. The number one way to improve the quality of your video is to get good sound. Why is this? Much of what we see is not determined by what we actually see. It’s by […]
Video is big for businesses. Especially as a marketing tool. While anybody can grab their smartphone and shoot a quick video, there’s a difference to just pointing the camera at yourself and talking, versus creating a video that will help you connect with your customers and clients. If you want to give your video marketing strategy a boost, take a moment to learn about the three types of videos you can use to impact YOUR marketing strategy. Learn about the 3 types of video to impact YOUR marketing strategy! Click To Tweet The Demo Video You’ve got a nifty product. Or you’re into a cool thing and you want to rally others to the cause. If you’re looking for a good way to get people interested in your product or service, look no further than the Demo Video. Demo videos are great because they allow you to personally show others […]
This piece was edited from an interview and b-roll shot by Denver Rescue Mission. The video was made to be a digital accompaniment to the monthly newsletter titled the same. The goal for this video was to tell in visual format the story of Nick Flint, and the impact DRM had on his life.
Video production, from start to finish, can be long and labor-intensive. And for every hour spent finishing your video, that’s another hour you’re not doing something equally important. Here’s 10 ways to help you speed up your editing process so you can get back out where you want to be: filming! Try these 10 Ways to Spend Less Time Editing Footage! Click To Tweet Try these 10 ways to spend less time editing footage: Plan the edit. What exactly do you have to do to get your video done? Do you need to transcribe an interview or make an animation? Do you need to find music or look for stock images? Noting these details makes it easier to jump from task to tasks. No more wondering, “uh, what comes next?” Organize everything. If you’re only working with one or two clips of footage, organization is easy. But if you’re working […]
Congratulations! You’ve been shooting videos for a while now and you finally started a video project for your first client. Lights, camera, ACTION! After spending the time to capture your footage, you’ve got to assemble everything into your finished video product. And it’s this process that will take most of your production time. Good video editing is more than just sticking shots and music on a timeline. Click To Tweet Good video editing is more than just sticking shots and music on a timeline. Make your edit shine by avoiding these five mistakes: Mistake #1: Unorganized Hard Drives, Footage, and Files In the eagerness to get editing, it’s tempting just to dump all your footage, music, and stills into a giant folder pile and then import everything into your NLE. On top of that, it’s easy to let your NLE make all the decisions about where to save footage. In the […]
One of the ways we save time at Renegade Digital Post is using Project Automation to free up valuable video editing time. For us, it means we get more edits done in exchange for less of the necessary, but repetitive tasks associated with editing. For you, it means your paid hours of video editing time go farther. For example, something we have to do each we start a new project is create a project file structure to hold your content, plus all the content from our libraries, as well as all the project files needed complete your project. If you’ve ever spent time going right-click > New Folder, type Folder Name, right-click > New Folder, type Folder Name, you have an understanding of this necessary but mundane task. And how time-consuming it can be. Let’s say it takes about 10-seconds to complete the above task for each folder. Do that […]