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Video for Business

When Should You Start Using Video for Marketing?

There’s an old proverb about when is the best time to plant a tree. The best time to plant a tree was twenty years ago. The second best time is now. The answer for when is the best time to begin using video as a part of your marketing strategy? The best time was 10 years ago, when YouTube started taking off. The next best time? Right now, when every single social media platform has options to share video. But why is the past always the best time to start using video? YouTubers who started creating videos back in 2007 […]

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What Are You Really Looking For From An Editor?

In my previous post, I explored the idea of whether or not a cheap editor is probably not the best option for you and your clients. If you have to hand-hold your cheap editor, correct their work, or worse yet, wonder where they went with your project because they’re not responding to your calls and emails, was it really worth their price tag? So if it’s not price you’re worried about but you’re still satisfied, what are you really looking for? Chances are, you’re looking for an editor who has a solid reputation for delivering content that makes an impact, […]

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Can You Really Afford a Cheap Editor?

Let’s face it. You can buy anything cheap these days. And video editing skills to help you on a project is no exception. A quick Google search for “cheap video editors” brings up more than just cheap software. You can hire editors through Fivver, etc. And their price tag of $15-25 an hour for editing services seems like a fantastic deal. It’s easy on your production budget, and you get the work done quickly. Bravo! But is it really a good deal for you and your clients? A single search on Fivver alone brings back hundreds of potential editors for […]

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Say “YES!” to Vertical Video

You see it all over social media: folks keep taking and posting vertical videos! Sometimes they’re on black square backgrounds, sometimes they’re blown up to fill the frame, and overall they’re UGLY! Among the video community, shooting vertical video is almost a crime. It’s next to impossible to fit into a standard, horizontal frame size without sacrificing a pleasing aesthetic. All our camera gear is oriented for shooting horizontal video. Our TVs and computer monitors are horizontal. Heck, as the wonderful Glove and Boots PSA puts is, “even our eyes are horizontal!” Yes, vertical video in a horizontal world is […]

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7 Things You Need for a Stand-Out YouTube Series!

With video ranking higher and higher in search results, now is the time to have video as a part of your marketing strategy. A great place to start is with a YouTube show, where you talk all about your products, business and life. A webshow, or video blog, is format where you regularly create videos and post to your channels. These videos can be anywhere from a few minutes long to over an hour! As you use the regular updates to talk to your audience, you gain credibility and interest in your products, business and life. While it’s possible to […]

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The Marketing Secret of Las Vegas Casinos

Ever been to Vegas? Yes, I know what happens in Vegas is supposed to stay in Vegas, but I’m gonna break the rule here to share with you the thing the casinos know about effective marketing. Because this is something you need to know too. The National Association of Broadcasters conference was in April this year. I attended to connect with other post-production people, as well as some equipment research for Renegade Digital Post. And you guessed it. It was held in Vegas. The Strip in Las Vegas is a loud, flashy, provocative beast. If you’ve been to Las Vegas […]

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The 3 Types of Video to Impact Your Marketing Strategy

Video is big for businesses. Especially as a marketing tool. While anybody can grab their smartphone and shoot a quick video, there’s a difference to just pointing the camera at yourself and talking, versus creating a video that will help you connect with your customers and clients. If you want to give your video marketing strategy a boost, take a moment to learn about the three types of videos you can use to impact YOUR marketing strategy. Learn about the 3 types of video to impact YOUR marketing strategy! Click To Tweet The Demo Video You’ve got a nifty product. […]

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