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Forest Fires, 10 videos and $100,000 Fundraising Goal: A Case Study

In late May, Denver nonprofit, CrossPurpose, approached me about a project. They wanted to produce 10 videos in preparation for an approaching fundraising event, the Triple Bypass Bicycle Tour. The Triple Bypass is a 120-mile ride that takes cyclists over three mountain passes: Juniper Pass, Loveland Pass, and Vail Pass.The 120-mile route winds through the Rocky Mountains. It’s a grueling, all-day climb with over 10,000 feet of elevation gain. Many riders wish to give up. But giving up meant quitting on families exiting poverty. CrossPurpose exists to alleviate poverty in Denver. Through intentional community work, they help families exit poverty. […]

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New Book Announcement!

Have you ever stopped mid-project to watch your cuts, then got distracted by watching other people’s video work and wondering, “Man, why doesn’t my video feel like THAT?” Have you ever sat starting at an edit point, wondering why it just felt…off? So much so that you spent twenty minutes wiggling the edit point back and forth on your timeline, finally finding something that felt right but not knowing how you found it? Have you ever wondered how to pack more emotion into your videos? Or wondering how to hook viewers and keep them watching beyond the first thirty-seconds? The […]

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Going From Two Videos a Month to Six: A Case Study

Meet Dave Schlachter… Dave is a professional producer and in-house editor for Bon Secours Health Systems International. From his offices in Baltimore, MD, he oversees regular video work, creating content to showcase BSHSI’s work in communities across the United States. In February, 2017 a backlog of work suddenly caught up with Dave. He had six videos waiting to be cut, all with end-of-the-month deadlines. But as a single editor/producer, he typically finishes two videos a month. These videos often feature a few interviews, b-roll, graphics and music. He could edit three, maybe four videos in a month (if he pulled out all the stops). […]

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Mark Chu’s Wedding Proposal Surprise

In the middle of September I got an email. A friend was planning to propose to his girlfriend in Portugal and he wanted a special video made during the event to surprise her with later. The shoot involved four people on the ground in Portugal, but the critical piece was getting the footage compiled and editing in short order. Specializing in this, I confidently told my friend that yes, he’d have his video back in one week. As with every project, there were some complications. A key aside to the camera was never shot in Portugal. The audio from the […]

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