You see it all over social media: folks keep taking and posting vertical videos! Sometimes they’re on black square backgrounds, sometimes they’re blown up to fill the frame, and overall they’re UGLY! Among the video community, shooting vertical video is almost a crime. It’s next to impossible to fit into a standard, horizontal frame size without sacrificing a pleasing aesthetic. All our camera gear is oriented for shooting horizontal video. Our TVs and computer monitors are horizontal. Heck, as the wonderful Glove and Boots PSA puts is, “even our eyes are horizontal!” Yes, vertical video in a horizontal world is like a square peg in a round hole. Just don’t do it. There is one exception to this rule: shoot vertical videos when making content for the vertical world. Wait, there’s a vertical world? Yep! Two of the world’s largest social networks LOVE vertical videos. They’re Snapchat and Instagram. And […]
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