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case study

Forest Fires, 10 videos and $100,000 Fundraising Goal: A Case Study

In late May, Denver nonprofit, CrossPurpose, approached me about a project. They wanted to produce 10 videos in preparation for an approaching fundraising event, the Triple Bypass Bicycle Tour. The Triple Bypass is a 120-mile ride that takes cyclists over three mountain passes: Juniper Pass, Loveland Pass, and Vail Pass.The 120-mile route winds through the Rocky Mountains. It’s a grueling, all-day climb with over 10,000 feet of elevation gain. Many riders wish to give up. But giving up meant quitting on families exiting poverty. CrossPurpose exists to alleviate poverty in Denver. Through intentional community work, they help families exit poverty. […]

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Going From Two Videos a Month to Six: A Case Study

Meet Dave Schlachter… Dave is a professional producer and in-house editor for Bon Secours Health Systems International. From his offices in Baltimore, MD, he oversees regular video work, creating content to showcase BSHSI’s work in communities across the United States. In February, 2017 a backlog of work suddenly caught up with Dave. He had six videos waiting to be cut, all with end-of-the-month deadlines. But as a single editor/producer, he typically finishes two videos a month. These videos often feature a few interviews, b-roll, graphics and music. He could edit three, maybe four videos in a month (if he pulled out all the stops). […]

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