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When Should You Start Using Video for Marketing?

There’s an old proverb about when is the best time to plant a tree. The best time to plant a tree was twenty years ago. The second best time is now. The answer for when is the best time to begin using video as a part of your marketing strategy? The best time was 10 years ago, when YouTube started taking off. The next best time? Right now, when every single social media platform has options to share video. But why is the past always the best time to start using video? YouTubers who started creating videos back in 2007 […]

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What Are You Really Looking For From An Editor?

In my previous post, I explored the idea of whether or not a cheap editor is probably not the best option for you and your clients. If you have to hand-hold your cheap editor, correct their work, or worse yet, wonder where they went with your project because they’re not responding to your calls and emails, was it really worth their price tag? So if it’s not price you’re worried about but you’re still satisfied, what are you really looking for? Chances are, you’re looking for an editor who has a solid reputation for delivering content that makes an impact, […]

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Can You Really Afford a Cheap Editor?

Let’s face it. You can buy anything cheap these days. And video editing skills to help you on a project is no exception. A quick Google search for “cheap video editors” brings up more than just cheap software. You can hire editors through Fivver, etc. And their price tag of $15-25 an hour for editing services seems like a fantastic deal. It’s easy on your production budget, and you get the work done quickly. Bravo! But is it really a good deal for you and your clients? A single search on Fivver alone brings back hundreds of potential editors for […]

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Forest Fires, 10 videos and $100,000 Fundraising Goal: A Case Study

In late May, Denver nonprofit, CrossPurpose, approached me about a project. They wanted to produce 10 videos in preparation for an approaching fundraising event, the Triple Bypass Bicycle Tour. The Triple Bypass is a 120-mile ride that takes cyclists over three mountain passes: Juniper Pass, Loveland Pass, and Vail Pass.The 120-mile route winds through the Rocky Mountains. It’s a grueling, all-day climb with over 10,000 feet of elevation gain. Many riders wish to give up. But giving up meant quitting on families exiting poverty. CrossPurpose exists to alleviate poverty in Denver. Through intentional community work, they help families exit poverty. […]

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New Book Announcement!

Have you ever stopped mid-project to watch your cuts, then got distracted by watching other people’s video work and wondering, “Man, why doesn’t my video feel like THAT?” Have you ever sat starting at an edit point, wondering why it just felt…off? So much so that you spent twenty minutes wiggling the edit point back and forth on your timeline, finally finding something that felt right but not knowing how you found it? Have you ever wondered how to pack more emotion into your videos? Or wondering how to hook viewers and keep them watching beyond the first thirty-seconds? The […]

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Going From Two Videos a Month to Six: A Case Study

Meet Dave Schlachter… Dave is a professional producer and in-house editor for Bon Secours Health Systems International. From his offices in Baltimore, MD, he oversees regular video work, creating content to showcase BSHSI’s work in communities across the United States. In February, 2017 a backlog of work suddenly caught up with Dave. He had six videos waiting to be cut, all with end-of-the-month deadlines. But as a single editor/producer, he typically finishes two videos a month. These videos often feature a few interviews, b-roll, graphics and music. He could edit three, maybe four videos in a month (if he pulled out all the stops). […]

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Three Situations When You Should Work With An Outside Editor

You’re a video producer. Either you work for yourself, doing video projects for clients from shoot to final edits, or you’re a producer working with a small to mid-sized team, coordinating a team of people to handle all the aspects of video production. You have the whole production process covered in one way or another. So should you ever consider the possibility of working with an outside editor? I say yes! By writing off ever using an outside editor, you cripple your ability to solve these three situations: Situation One: The peaks in your production schedule are almost impossible to […]

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How to Hire A Video Editor — Five Questions You Need to Answer

If you’re a busy producer or director, especially in the freelance, small to mid-sized production company world, there will be seasons when it makes sense to farm part of the workload to another person. If you’re a faster shooter than you are an editor, it makes sense in these situations to work with an experienced video editor to help you get through the hustle. However, there is a risk doing this. The last thing you need is to farm work out, only to have to redo it yourself. How can you protect your time, creative vision, and client expectations without […]

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Three Ways to Fix Edits That Aren’t Working

I get asked to look at and offer suggestions on videos all the time. Frequently, the request is followed by the statement, “I don’t know what it is, something just doesn’t feel right.” Edits don’t work for a multitude of reasons. Sometimes it depends on the cut itself, the music, the sound, the color, the speed, and any combination of those elements. The sooner you can spot why a particular cut or moment isn’t working, the less time you’ll spend trying to solve the problem through experimentation. When reviewing a video, there are three areas I pay attention to, looking […]

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Use Frameworks for Faster Edit Assembly

Cutting video footage, especially when working on unscripted projects, is often a discovery process. As an editor, you might not have the luxury have been on-set during filming. There’s a learning curve to scale of what was shot, when, and why. It means watching minute after minute of clips. All the while, you’re building familiarity with the footage and the project. You must scrub through and listen to multiple takes of a scene. If there are interviews to piece together, the process can be laborious and time-consuming as you listen, and possibly transcribe what was said. And after all that, […]

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